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Baie della Musica is a project started in 2016 to create musical events for touristic and promotional purposes on the local territory. The cultural association Mojotic – in charge of the project – will organise around ten events per year in the areas managed by Mediaterraneo (such as Terrazze del Convento and Arena Conchiglia).

Mojotic is a prominent organisation in the field: in 2015 more than 13 000 people participated to its events, with more than 4 sold-out dates. Since its creation, Mojotic has coordinated more than one hundred musical events, mainly held in Sestri Levante and Genoa areas. 70% of pre-sales, representing more than one half of total sold tickets, come from outside the region. This is relevant for local tourism: more than 2 000 people every year spend the night in the city to attend events organised by the association.

“I am really glad Mojotic decided to invest in this area” claims Marcello Massucco, Executive Director of Mediaterraneo Servizi, “20 young locals choosing to invest their time and resources in their territory, it is a very good sign about our commitment to improve the area. I believe next year will represent a  turning point for the relaunch of the wonderful spaces in Sestri Levante Municipality.”

“This is a great opportunity for our association” declares Luca Pietronave, Mojotic President, “fundamental to improve logistics and activities management. We believe this investment, even if risky for a non-profit organisation, represents a crucial step to consolidate our two projects, Mojotic Festival and Shhh! Silent Disco, both well-known at a national level, and to stimulate and implement new ideas.”

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